VARDHMAN TEXTILE LIMITED ENTERS INTO A LICENCING AGREEMENT WITH AMERICAN & EFIRD INC., USA.

Vardhman Textile Limited of Ludhiana has entered into a strategic tie up with American & Efird Inc. of USA, The Licencing Agreement Provides that Vardhman Textile Limited will be able to use many of their Patents and Trade Marks for the manufacture and distribution of sewing thread articles used in the up market for manufacturing hig valued ready-made garments.

A&E has a very strong presence for the supply of sewing thread in American Continent and has presence in emerging Asian Countries like China and Indian Sub-continent whic are the major manufactures and suppliers of garments. They have already established Joint Ventures in Mauritius and Sri Lanka besides their existing operations in China Hong Kong, Singapore etc. for servicing far-eastern countries.

The Licencing arrangement therefore provides Vardhman Textile Limited with the right to manufacture and market various products under their brand names and colour numbers. The company shall be entitled to use A&E's Registered Trade Marks like D-CORE, PERMA CORE, PERMA SPUN and A&E LOGO etc.

Vardhman Textile Limited have set up a brand new state of the art plant at Ludiana with computer controlled dyeing machines. Hakoba winders and other sophisticated equipment to manufacture this premium range of sewing threads in India. Vardhman Textile Limited have also set up a special crack team for marketing these high performance threads at all major garmenting centres.